Tag Archives: translation

Chinese Brands Not Trusted Abroad

China! Land of Contrasts!  (Cue pictures of migrant workers wearily hauling bags of cement on bleak construction site with glitzy high rises shooting up behind them).  Citing seemingly contradictory, irreconcilable statistics or facts when considering China is not breaking new ground (communist, authoritarian politics vs. entrepreneurial grassroots capitalism, gigantic investments in green technologies vs. hellish pollution and environmental degradation, push for an internationalized yuan vs. currency manipulation etc…), but, as the infallible James Fallows writes, “really absorbing them is one of the greatest challenges for the outside world in reckoning with China and its rise”.

When it comes to American perceptions of China, I can’t think of a better way to illustrate the confused feelings many in the US have then citing these two statistics back to back: 53% of Americans (falsely) name China as the world’s “top economic power”, yet  94% cannot name one single Chinese brand.  Despite lofty international expansion goals and lavish marketing, roughly the same number of people can identify a Chinese brand as currently approve of Congress.  Whether this is indicative of some sort of endemic “soft power fail” on behalf of Chinese business and political leaders, or we are simply in the embryonic stage of companies with huge addressable domestic markets turning their focus abroad…Congress.  Ouch.

China is well aware of this, and it is fascinating watching how individual companies, government leaders, and media outlets address this challenge.  With the recent acquisition of Smithfield by Chinese food conglomerate Shuanghui International, more attention than ever is being focused on the global ambitions of Chinese companies.  The marketing, branding, and public relations challenges Chinese companies are facing, and will continue to face, in the United States are daunting, and I’ll be very interested to watch (and get my hands dirty with) these business opportunities in the years and decades to come.

This is an excerpt from a piece which recently appeared in The Global Times (环球时报) on the severe lack of trust in Chinese brands abroad, and the importance in addressing this.

Original article http://world.huanqiu.com/regions/2013-06/4031557.html

My translation:

American Report:  Chinese Companies Not Highly Trusted Abroad

Edelman, a well known US public relations firm, recently released the “2013 Global Trust Barometer”.  According to this report, Chinese companies do not enjoy a high level of trust globally, ranking in the bottom third of the 17 countries surveyed.  Without considering the scientific basis of this survey, this should serve as a wake up call to Chinese companies.

A Chinese company’s image abroad does not just impact its own operations and profits, but is linked to the overall perception of other Chinese companies.  The behavior of thousands of Chinese companies abroad constitutes a very important component of the international community’s opinion of China.  In the eyes of many foreigners, their feelings towards Chinese companies is the most intuitive and direct element in their overall opinion of China.

China is currently in a critical moment of its rise.  China’s rise is very different from that of other nations throughout history, as it is a peaceful road towards power.  Thus, the importance of “flexible means” and “soft power” are naturally higher, and the image of the nation and its corporations abroad is increasingly perceptible.  Chinese companies, especially those aggressively seeking to expand abroad, have an “unshirkable responsibility” to be a window through which the world can observe China’s rise.  Through their actions,  these companies can assert a positive image of China, display the harmony and strength of Chinese culture, increase the acceptance of China by the international community, reduce resistance to China’s rise, and most importantly avoid “high costs” associated with China’s development.

In light of these considerations, problems and situations arising regarding Chinese companies abroad cannot be ignored, no matter how small.  If the problems Chinese companies abroad are facing do not find substantive solutions, they will face a bottleneck in expanding globally, or even initiate a domino effect by increasing difficulties for companies going abroad in the future.  With the deepening reality of China’s rise, this bottleneck could hinder the nation’s growth.

Improving the image of Chinese companies abroad requires the help and support of all levels in China, as well as increased efforts on behalf of these companies themselves to find a mutually complimenting balance between profit and image.  To realize the “great revival of the Chinese nation”, we must work together to improve the image of Chinese companies abroad.

Original Chinese:


美报告: 中国企业诚信可信度的全球排名不高








Witnessing Compassionate China in the“Weibo Era”

This is an interesting piece which appeared in the People’s Daily two days after the recent earthquake in Lushan, Sichuan on April 20.  I found the immediate government emphasis on “ethical social media usage” interesting, and can perhaps serve as a useful comparison to the week long media bonanza in the US after the Boston Marathon attack.  In the US, the feckless cable news coverage made Twitter the de facto platform for reliable information (if not seem almost calm and collected), where in China the tightly controlled CCTV coverage stood in contrast to lively debate, mostly about the legitimacy of charity donations and competence of the government response, on Weibo.  The circumstances of a natural disaster and a terrorist attack are obviously different, but both can lead to a useful national conversation about media consumption during tragedies.

Without further adieu, my translation…

Witnessing Compassionate China in the“Weibo Era”

All of China sprang into action.  Moments after the Lushan earthquake, the government took strong and effective initiatives, the media began broadcasting information, and countless ordinary citizens found their own ways to help.  With hundreds of millions already living online, internet communities are also undoubtedly a positive force and an important platform in times like these.

A Weibo message from the Chinese International Search and Rescue Team was forwarded over 460,000 times; an “Earthquake Rescue” Weixin account accumulated  100,000 followers and 150,000 messages in less than 1 day; internet search engines and web portals acted together to construct a “person finder” search engine for those searching for loved ones.  Although of course not everybody can be in Sichuan or Yanan, these online platforms allow users to express their sympathies, wishes, and suggestions, regardless of distance.  There are no isolated islands in the world of the internet.  In the “Weibo era”, everybody has a voice, all of our hearts are together, and “we are all there for Yanan”

After the Wenchuan earthquake five years ago, countless QQ users put a bright red heart in their personal signature, conveying a strong emotional message.  Blogs and message boards played important roles, allowing volunteers to organize.  Five years later, from social networking to Weibo and the sudden emergence of Weixin, the internet landscape has developed along with the country.  One noteworthy aspect is the spiritual heritage of China, another is the emerging power of Weibo and Weixin in allowing countless to participate in building a new rescue lifeline.

What is more important is the maturing of public internet practices over the course of successive incidents and events.  After the Lushan earthquake, with internet awash in self-awareness and reflection, a true spirit of civic duty was forming.  Before volunteers had even set out, there were people calling for those on the roads to yield to professional rescue teams; as journalists were on their way, there were already calls to be wary of “ethical social media use”.  When false information on people search appeared, it quickly became a target of public criticism, and the public notion of “not posting rumors, not believing rumors, not spreading rumors” gained strength.  Limited telephone calls, no senseless donations, no speculative hype, no sensationalism, internet users acted calm and rationally after the initial emotional response.  Is this not further proof of progress in Chinese society?

Not merely a platform for showing compassion, the internet can actually provide strong support.  In both rescue and reconstruction efforts, the power of self organization has proven indispensable.  Although there were traffic jams caused by people blindly rushing to disaster areas, internet-organized deliveries of instant noodles and mineral water essentially replaced professional rescue teams and helped raise funds urgently needed supplies.  Besides just mobilization efforts, the internet helps aggregate information and integrate resources, not to mention fostering nationalistic and patriotic sentiments, showcasing China’s strength.

This newly emerged Weibo era has also exposed shortcomings.  Fraudulent information was interspersed with factual while belligerent sentiments simmered.  A relief organization, just recently recovering from a deep crisis of confidence, encountered fierce resistance from internet users after posting information on relief efforts.  In the face of this disaster different voices are indeed needed, but in such extreme circumstances, radical or prejudiced notions have no place.  All emphasis should be on disaster relief.

The rescue efforts have yet to be completed, and the even more difficult task of rebuilding has yet to begin.  As the passionate moral sentiments stirred up return to normal, a steady perseverance is even more necessary.  The “Weibo era” is a testament to human compassion.  In the charity donations, emotional support, and reconstruction process, this love is ever more apparent, and a positive force in the progress of Chinese society.

Original Chinese









China Shouldn’t Tolerate the US’s Presumptuous and Fabricated Hacking Accusations

This is an editorial piece recently published in The Global Times (环球时报) responding to US allegations of government-sponsored Chinese hackers attacking various US businesses.  Yes, the Global Times is a hyper nationalistic, war mongering publication (essentially “China’s Fox News“) and this may be a predictable knee jerk response to US allegations, but still…yikes.

My translation:  

China Shouldn’t Tolerate the US’s Presumptuous and Fabricated Hacking Accusations

Ridiculous accusations have been festering recently concerning the so called “organized hacking and theft of American government and corporate secrets” by Chinese organizations.  On February 20th, The Associated Press reported the Obama administrations was considering diplomatic or trade repercussions in response.  America is walking a very fine line, leaving the Chinese people at a loss deciphering Washington’s true intentions.

With the vast majority of internet servers located in America, in one sense, the internet is already controlled and monitored by the US.  America is home to the world’s greatest numbers of hackers, and it just so happens the best of the best are employed by The Pentagon.  Suddenly, the US is claiming it’s internet isn’t safe, and they are helpless in the face of Chinese attacks.  Are they trying to fool a child?

It is publicly acknowledged the US has launched cyber attacks on other countries.  As the so called “global rule makers”, the US is very callous in this regard.  Hackers first appeared in the US, and have cooperated with the US government in various capacities.  The government is thus implicit in the spreading of hacker methods and principles across the globe.

We don’t believe the Chinese government is not prepared for cyber attacks, but we firmly believe China would not preemptively take such radical actions.  To claim China ignores the principles of the internet, trampling on international governing rules, is to tell a ridiculous story to the Chinese people.  (much more literary in the original Chinese…suggestions?)

Based on this judgement, America’s frenzied and malicious accusations of Chinese hackers is merely an arbitrary exercise demonstrating America’s arrogant internet hegemony.

We highly suspect America is fabricating these Chinese hacker reports to increase public support for cyber warfare.  We even suspect America is preparing a public or semi public cyber attack, using this incident as an excuse.

It is obvious America is using these quarrels as a cheap tool of foreign policy to suppress China.  As they say, two birds, one stone.

In internet related disputes in the past, China has been too polite towards the US, indulging the arrogance of Washington.  Since America will not reciprocate China’s moderation, China should abandon it’s genial approach and unconditionally oppose the Americans.

China must calmly collect detailed evidence and verification, frankly publicize America’s attempts at internet attacks, and punish proven aggressors.  To date, relying solely on its own evidence, America has sanctioned several companies and individuals.  China rarely does this, and this unfair practice should be brought to an end.

China needs to continue closely monitoring the activities and trends of US cyber warfare capabilities.  If the US’s purpose of fabricating these hacking scandals is to increase cyber warfare preparedness, China needs to quickly respond in kind.

China does not fear the cacophony of US public opinion, and is not afraid of any actions the US government can take.  We have had enough of US rhetoric.  If the US is looking to pick a fight, we will laugh and continue on.

The fact that stories from this “Mandiant” Company and several so called “victims of Chinese hacking” can disturb US-China relations just shows how immature the bilateral relationship is. China has no duty towards Americans who spit towards us.

Original Chinese:














Japanese Government Clarifies Abe’s Comments: American Media Reports Inaccurate

Translation assignment for my translators workshop class.  Surprised how many “politically sensitive” topics we are being assigned lately.

English Translation:

Japanese Government Clarifies Abe’s Comments: American Media Reports Inaccurate

American media reports of Japanese Prime Minister Shinzo Abe’s comments on China from February 22 are false and misleading, according to Japanese Chief Cabinet Secretary Jian YiWei in Tokyo.

Responding to a question from a Xinhua News Agency reporter, Jin YiWei said the Chinese government has requested the Japanese government to clarify Abe’s comments. In reply, Japan claimed The Washington Post did not accurately quote Abe, causing this misunderstanding.

Jin YiWei expressed that Japan views Sino-Japanese relations as one of the most important bilateral relationships, and that Japan seeks to establish a more proactive, strategic mutually beneficial relationship, a view Abe has repeatedly emphasized.
Previous to this Washington Post report, Abe had claimed that the need for conflict with Japan and other Asian neighbors is “deeply ingrained” in China in order to consolidate political support for the Communist Party. Japan will thus seek to hinder China’s attempts to “plunder territory” in its neighboring countries.

On February 21st Hong Lei, spokesman for the Ministry of Foreign Affairs, expressed shock at the content of these reports, claiming the international community would not accept Japan’s leaders openly manipulating and inciting antagonism between neighboring countries. China is committed to developing a strategic mutually beneficial relationship, but will not watch idly as Japan makes moves to interfere in China’s domestic territory, interpretation of history, and foreign affairs. China requests Japan to immediately clarify this situation, and take appropriate measures to rectify.

Original Chinese:







Chinese New Year’s Worldwide Economic Impact

After meeting the Director of the Department of Foreign Languages at NYU recently, I was invited to audit a professional translation workshop class as part of the M.S. in Translation at NYU SCPS.  In the past few years of handling various translation projects in my work, I’ve just figured the best way I could become a better translator was simply study more Chinese.  I had assumed that as I learned more characters and increased my reading speed and fluidity, I’d just naturally become better at translating into English.  It is still true that the occasional unfamiliar character or archaic dense text will slow me down, but through this class I’ve been thinking a lot more about the mechanics and theory behind translation.  The professor emphasizes that as a translator, you are a vessel, capturing and expressing the original author’s voice in a different language, without adding your own individual linguistic or tonal flourishes.  There is indeed naturally a level of creative flexibility in your output, but if you stray too far from the source text, you aren’t doing your job as a translator.  This is a bit frustrating to me, as I am often tempted to let my creative juices run and selectively embellish specific points or slightly massage an argument.  It’s been a fun class so far and I’m really looking forward to more this semester.

This short article was assigned as homework this week.  There are a few spots in the English I’m still not happy with, but I’m hesitant to edit and stray too far from the source text.  Any suggestions welcome.


Chinese New Year’s Worldwide Economic Impact

Chinese New Year may not be an official US holiday, but with the growing influence of Asian cultures in the US, an increasing number of Americans are celebrating. The Chinese New Year is having real effects on business operations and global trade.

According to a report in USA Today, millions of Asian-Americans celebrate the holiday, and a staggering 250 million in China leave their jobs to return home and visit family. These work disruptions bring losses from Latin America to Africa and the Middle East, as well as challenges to American companies.

During the Chinese New Year period, stores from Macy’s and the Container Store will be forced to make adjustments to their product purchasing pipeline. According to statistics from the US Dept. of Commerce, the US trade deficit with China shrinks during the Chinese New Year period. Since 2007, the trade deficit with China has always been at its lowest in the 1st quarter.

China’s trade surplus with the US was $20 billion in January, falling to $15.2 billion in February during the Chinese New Year. To put this in context, the largest sporting event in the US, the Super Bowl, leads to roughly $820 million lost in productivity, far short of the New Year.

Although Asians constitute a small proportion of the US population, they have high income and education levels, and are a fast growing population demographic. With the increasing cultural influence of Asians and Asian Americans, America’s recognition and understanding of Chinese New Year is growing in tandem.

Original Text:

陸放春節 全球經濟跟著過年



春節期間,梅西百貨公司和Container Store等美國公司將被迫調整供貨管道。美國商務部的統計顯示,春節期間是美國減少對中國貿易逆差的最佳時期,美國第一季對中國的貿易逆差,2007年以來一直為全年最低。



Editorial: Society Should Determine How to Manage Development vs. Environmental Protection Trade Offs

In my opinion, the major takeaway from Beijing’s recent “airpocalypse” wasn’t the magnitude of the horrid pollution, but the freedom in which internet users and mainstream media organizations covered it.  There comes a point where political posturing over the technical specifics of 2.5PPM seems prosperous when you can barely make out the building across the street from you.  This was an article I came across in the indispensable Sinocism newsletter, and it is about as scathing a piece as I’ve ever read in mainstream Chinese media.

Note- There were a few sentences which gave me trouble here.  I’ve posted this article to /r/Chineselangauge, let’s see if we can figure these out.


Editorial:  Society should Determine how to Manage Development vs. Environmental Protection Trade offs

Across the country, over 30 cities have been experiencing severely bad haze, notably Beijing.  This has sparked fierce public debate with ample resentment and self deprecation coming forth across the media and the internet.  Facing the dark, gloomy urban skies, one after another people in China are asking “what is going on?” and “what are we going to do?”

Environmental pollution in China is still accumulating.  Although recent political measures have had effects, the magnitude of the problem hasn’t improved.  On a macro level, China’s industrialization is not yet complete, and infrastructure construction is in full swing.  China is still the world’s largest construction site, lives up to its name as “the world’s factory”, and is in the process of becoming the world’s “car kingdom”.  China manufacturs 70% of the world’s iron and steel and roughly half of the world’s cement.  Under these circumstances, there is no way China can be as clean as Western countries.

But the recent pollution indeed does ring alarm bells.  It tells us that without adjusting our current development model, we will be suffocated, and never reach the other side.

So how do we make adjustments?  This is one of the biggest problem China faces.  Development is both a right, and a strong wish of the Chinese people.  Simultaneously, an unpolluted, or less polluted, environment is also demanded.  Under current technological conditions in China, these two stand opposite each other   In the near term, finding the best of both worlds is a pipe dream.

The government fundamentally cannot determine the answer to this problem on behalf of society.  Past governments took a “low key approach” to information about pollution.  Today, society won’t buy this approach.  A new conflict has emerged.  

From now on, the government must publicly communicate the truth about the pollution which surrounds us without delay, and allow society to participate in the entire process of resolving this problem.  Managing the relationship between development and pollution will be a thorny issue, but in the process of democratizing China, now is the right time.  Citizens should understand the importance of development, but also the urgency of maintaining a threshold of environmental protection.  This difficult choice of confronting these trade offs should proceed through the democratic process.

Whether it is environmental protection or paying lip service to environmental protection, in reality only pursuing development is reckless; pursuing environmental protection at the expense of anything else is impulsive.  China should actively find a carefully calculated balance between the two.

All sorts of extreme and provocative viewpoints surface in Chinese public opinion, often changing directions without cause.  The government administration —– (Reddit- help with this paragraph?)

In this period, lots of anger over the pollution is directed at the government, not all of it misdirected. It is obvious the government isn’t the only responsible party when it comes to this problem, but the government must fundamentally alter its secretive and unclear practices in dealing with pollution and environmental issues.  It must be open and transparent dealing with this “pressure valve” ….

Environmental issues should be considered solely environmental issues, avoiding politics here is just complicating the issue.  Dealing with this huge problem in Chinese society should be dealt with using facts and practical experience, and can become a model for how China handles other issues.  Environmental problems have already left us suffering miserably, we shouldn’t let political issues further stir up our problems.

After fully confronting our environmental problems, Chinese society can soberly weigh the issues, and pursue decisions in our collective interest.

Original Chinese (article here)













Translation: Girl Denied Job Because She Brought iPhone to Interview, Can’t “Eat Bitter”

Translation: Girl Denied Job Because She Brought iPhone to Interview, Can’t “Eat Bitter”

I’ve always been interested in the role the iPhone plays in the psyche of modern day white collar Chinese.  On the one hand, it is an irresistible sign of modernity and technological triumph, a device so elegant and sexy yet practical and functional that most everyone remembers the first time we held one.  Besides just adding productivity to our personal and professional lives, spawning a ruthlessly competitive market of imitators, sparking a multi billion dollar app industry out of thin air, and indirectly inflating valuations of companies from Facebook to Verizon, it looks pretty cool in your hand.  This appeal has an undeniable allure for the face obsessed, brand hyper conscious middle and upper class Chinese consumer.

The flip side of these giddy consumer impulses is illuminating.  The reporting over the past year of the dismal conditions in Foxconn factories and related labor unrest made it impossible for anybody, American or Chinese, to ignore their own personal consumption ethics.  Further, the economics of the iPhone bluntly indicate China’s still lowly position on the global economic totem pole: in 2010, the WSJ estimated that despite manufacturing and assembling the majority of iPhone components, Chinese workers capture only 3.6% of the total iPhone value.  Finally, Chinese people are painfully aware there is no legitimate domestic competition in the high end smartphone market, going so far as to question whether the next Steve Jobs could feasibly be born, raised, and educated in China.

Alas, I will spare readers my sophomoric analysis of this topic, and instead turn to a fun translation.  This is a quick and breezy article about a college senior being rejected from a job interview for bringing her iPhone, which by owning, indicated her inability to work hard and endure hardships.  I’ve included a few selected comments from the article’s original site, highlighting the range of responses.

Girl Denied Job Because She Brought iPhone to Interview, Can’t “Eat Bitter”

Original article here

These days, the iPhone has fallen into favor among the youth.  Yet for one senior college student, the iPhone has brought major trouble.  She brought along her iPhone to a job interview, giving the employer the impression that her family is very well off, and she is unable to bear hardships.  She was not hired.

On the 24th, on a Changchun University internet message board, I saw a post claiming “I am a senior seeking job training, but but was unexpectedly denied because I brought an iPhone to the interview”.

I contacted the poster, “XiaoGao”, who described to me the troubles her iPhone has brought.  XiaoGao is a senior in college.  With studies coming to an end, lots of students are seeking internships.  XiaoGao sent her resume to several companies, and a few days ago, a recruiter called her and invited her to interview.

On the 23rd, XiaoGao arrived at the company for an interview, but after just a few minutes, the interviewer said the company wasn’t interested in hiring her.  What was the hardest to accept for XiaoGao was that she was denied was because she had brought an iPhone to the interview.

The employer was worried she can’t “eat bitter” (bear hardships).

“Just because a student uses an iPhone means we can’t do work?” XiaoGao questioned.  The interviewer said that she hasn’t yet graduated, and the phone was purchased by her parents, not by her own means and efforts.  He deduced she was a rich girl unable to bear hardships.  The work requirements at the company were substantial, requiring employees prepared to work hard, so they denied her.

“Sure, my family did buy my phone, but does this really say anything?  I didn’t bring it to flaunt my wealth” she said, still surprised her phone could wreck her interview chances.

I consulted several employers about their hiring policies.  An HR manager at another Changchun electronics company told me “The phone an employee uses or the car they drive have no relationship to work.  We look at the candidates talent, everything else is ‘floating clouds'”.

After visiting several high schools in Changchun, I found there are lots of students using iPhones.  A classmate surnamed Sun told me “Having an iPhone is completely normal, tons of my classmates have one.”

What are your views on XiaoGao being rejected for having an iPhone?  Let me know in the comments below.

Selected comments:

– “Support!  A student who hasn’t earned any money and buys a high end phone which costs thousands of RMB, this definitely is hard to accept!  There are lots of attractive phones on the market which are only several hundred RMB, students should learn how to work hard and live modestly.  After making money, paying back your parents and family is the proper way.”

– “Next time bring a Nokia”

– “F*** your mother for buying a foreign good”

– “I also doubt her work ethic”

– “From this cell phone incident, we can see the student didn’t take the interview seriously.  It is common sense to put your phone in your pocket- how will others know what phone you have?”

– “As soon as I saw this, I know this company doesn’t have a future”

– “She should say it is a fake, the interviewer would be comforted”

Original Chinese












– “支持!一个还没自己挣钱的学生消费数千元的高档手机,的确让人难以接受!市面上几百块的手机很多,也很漂亮,作为学生应该学会艰苦朴素,挣了钱先回报父母和家人才是正道”

– “以后拿个诺基亚去吧…”

– “买外国人的产品.死你妈的”

– “我也会怀疑她的工作态度”

– “确实是从手机里面看到这位同学对面试的不重视,按常理你的手机是放在口袋里,别人怎么知道你用什么手机呢?”

– “一看这见识。。就知道这公司没什么前途”

– “说自己拿到的是山寨,考官心理里平衡了!”

Word/phrases of note

青睐 (qīnglài)- In favor, accepted by
家庭条件 (jiātíng tiáojiàn)- Family (financial) conditions
实习单位 (shíxí dānwèi)- Internship, company offering internship
用人单位 (yòngrén dānwèi)- Employer
吃苦耐劳的员工 (chīkǔ nàiláo de yuángōng)- Hard working and dilligent staff
炫富 (xuàn fù)- Flaunt wealth, show off
高档手机 (gāodàng shǒujī)- High end cell phone
艰苦朴素 (jiānkǔ púsù)- Working hard and living simply
理里平衡 (lǐlǐ pínghéng)- Peace of mind, at ease  (NOTE: the kind folks at the Chinese language subreddit noted this is probably a typo of 心理平衡, roughly meaning the same thing.  I’m humbled people read this closely enough to find a one character typo all the way at the bottom, and a bit nervous such a discerning audience found their way here.  I love you Reddit, please don’t bite).

Original article- http://edu.sina.com.cn/l/2012-11-25/1917222366.shtml